Bjorn Borg FDNY Charity Launch

Last night in Manhattan, the city that never sleeps Bjorn Borg held the launch for his latest mens underwear line along with the Firefighters of NY to raise money for the Widow’s and Children’s Fund.

New York’s finest were scantily clad to help promote the new collection, nothing new for the boys of the 2010 City of the Brave pin-up calendar.

The event was a large success, even Peter Eliot store owner Eliot Rabin dropped his dacks to show off his own pair of Bjorn Borgs.

If you would like to purchase any of the fantastic mens underwear please click here.

Bjorn Borg

Founded by the legendary tennis player, Bjorn Borg, the men’s underwear company bearing the same name continues to grow at a slow but steady pace. Recent efforts have been made to increase their distribution among their international presence, focusing on Canada, “a new and exciting market for us”, according to Nils Vinberg, company President.

Bjorn Borg Best Sellers

Stretch Short Shorts Psycadelic True Red	Stretch Short Shorts Psycadelic Blue Swirl	Stretch Short Shorts Piquet Black
Stretch Short Shorts, made from 95% Cotton, 5% Lycra. They have a psycadelic red colour pattern.	Stretch Short Shorts made from 95% Cotton, 5% Lycra. They have a psycadelic blue swirl pattern.	Stretch Short Shorts made from 95% Cotton, 5% Lycra. Piquet colour black with coloured waistband

About Bjorn Borg

Bjorn Borg was an extremely successful tennis player, playing from the tender age of 6, and later winning five consecutive Wimbledon’s, over a tennis career spanning 19 years – something he had only dreamed of since he was 15 years old, on the Swedish Davis Cup Team. He is most famous for his Wimbledon wins.

The Bjorn Borg Company is a Swedish based underwear company that strives to make the highest quality underwear possible. It has a distinctive European feel unlike any other. Promoting his new underwear line, “Love for All”, his company has launched a new advertising campaign that spans an interactive website application with corresponding graphics, designed to help you and yours find love, decide if your relationship is worthy and then some, boasting a 100% success rate. The application and campaign even features two male priests getting married.

The Bjorn Borg designs are bold, just as his advertising. He wishes to be known as aggressive and unique, with high quality, cutting edge products, influenced by sporting heritage and innovative design. He also strives to be known as an open and accessible company that is easy to approach. In addition to his men’s underwear line, his company also carries footwear, clothing, bags, eyewear and fragrances, sold in ten different markets.

Henrik Stenson – For Love of the Game

Henrik Stenson was in quite a predicament on Thursday when his tee shot on the third hole went into the mud.

Knowing he needed to wade in to save his shot, but also realising that if he did he would be playing the final 15 holes with wet and muddy clothes. So he did the only thing he could do, stripping off his clothes except his Bjorn Borg underwear and the glove on his left hand and he waded in.

Henrik explained his decision afterward:
“If you are saving a shot, that has to be worth taking your shirt and trousers,” Stenson said. “I’m sure I’ll hear a few comments and once the pictures get out, I’ll hear a few more, no doubt. I’ll probably take that to my grave with me. I don’t think I scared too many spectators off the course, hopefully.”
Stenson added that he did it “For the love of the game, and for the fans.”

He bogeyed the par-4 hole and got some grief from the fans for the rest of the day, but he finished the round with a 69, four shots off the lead.