AussieBum BodiForm Underwear

AussieBum are on a role this year with yet another mens underwear release. The new Bodiform collection are 3 definitive styles named so for their ability to shape, tone and define the male physique. Made from a soft and smooth Supima cotton that will mould to your manhood creating a more comfortable and “defined” look. All three Tone, Define and Shape styles come in a brilliant white with a hint of colour on the elastic waistband.

AussieBum Clan Video

AussieBum, pushing the boundaries and setting new trends have not failed to impress with their new collection “Clan”. Fashioned after the Scottish traditional heritage tartan prints but with a more modern and colourful twist. The lines on the mens underwear line greatly define a man’s assets, coupled with a fantastic cut this is a style not to be missed.

AussieBum Hero Video

The latest release from Australian Men’s Designer Underwear AussieBum is the new Hero line. Sporting long leg styles, briefs and boxer briefs this collection is printed with a comic style design similar to that of the great Marvel or DC Comics.

Aussiebum Hero Underwear

Aussiebum have released a new line of male underwear hot on the heels of their most recent release of mens mesh underwear called “Hero”.

Like Superman the modern man can wear is super suit underneath his clothing, made from a super soft and smooth special fabric that will feel like a second skin. Featuring a print reminiscent of Marvel or DC Comics styles the Hero line looks as if the comic books has literally been stuck to the butts of men across the world. Like all Aussiebum mens underwear this undergarment features the large elastic wasitband plastered with the Aussie brands logo.

To buy the magnificent piece of underwear be sure to visit their site here ->

View below images to get your peak at this exciting range.

Aussiebum

About AussieBum

Aussiebum Underwear has an extensive line of men’s underwear in an amazing choice of styles and colors. You can find every type of undergarment that you could possibly need with this men’s underwear maker.

If you are a regular shopper with Aussibum underwear, you will find that there is a new product release every couple of months with this manufacturer. Check them out to find out the latest styles and colors that they have on offer.

The products from Aussiebum Underwear that have the Wonderjock Pouch have used a revolutionary design in men’s underwear to provide you with the best look as well as comfort. These products allow you to have the best comfort while looking your very best in your underwear. It is a completely natural look, but you will be uplifted to give you a much bigger look.

Aussiebum Underwear also gives you a sheer rating on their swimwear so that you will know what to expect when your garment becomes wet. Many other brands don’t offer this kind of information making it very difficult to determine how the item will respond to water and a day at the beach.

This brand of underwear is available online where you can find all the styles and colors that you want for your underwear collection. This offers shoppers the ability to find great looking underwear and try out some new styles for a good price. Why not try something different with your underwear style and try one of the many different styles of Aussibum Underwear?

AussieBum Image Gallery

Are Y-Fronts Super Undies?

Revered for many years as mens underwear for elderly gents, posing the question as to whether they are an unwitting contraceptive or men’s best friend…unlikely the former.

Taking a retro reverence they have become a preferable choice for 20 and 30-somethings.

Thanks to Australian mens underwear designer Aussiebum, much of the renewed interest can be attributed to their “Wonderjock” – a reinvention of the y-front as a tongue in cheek affair. Since it’s release the Wonderjock has sold more than 140,000 pairs across the globe and being aptly snapped up by a plethora of young “gentlemen”. Selfridges in London have been prominently displaying the undies from Down Under. Aussiebum CEO Sean Ashby says “Dad’s used to wear Y-Fronts and they weren’t cool. Now men are embracing the whole retro trend and y-front is very much old-school”.

Showcasing similarities to the women’s Wonderbra the Wonderjock also lifts and protrudes mens privates without the use of padding which has been a major selling point considering men are extremely sensitive to size.

C-IN2 – the New York runway brand has also cashed in on this natural “enhancement” style by offering the Contour Pouch brief, sporting an elastic sling support that is attached to the waistband lifting and supporting a mens privates to more flattering proportions. Whether the “Aussie Bloke” has become more conceited and slef conscious in the early part of the millennium but contour and fitted underwear are selling very well Down Under equalling a large percentage of global sales in this market.

The Y-Front never truly went away nor did it’s sales ever decrease as those who were buying them years ago are still buying them today, there is now just a whole new market, mind set and body types to appeal to with tighter cuts and more flamboyant prints. A pioneer for the Y-Front is Jockey and only last year introduced the new Recut Y. A low-rise hipster aimed for the younger clientele. A spokesperson for Jockey said “Jockey’s Y-Front has heritage. There are people out there who know the product; that’s all they want. We don’t advertise it. There’s no need. It’s an absolute classic. We’d never delete the Y-Front.”

Aussiebum Catch of the Day Video

Aussiebum have released their sexiest line of mens underwear to date – the Catch of the Day collection. Featuring the signature Aussiebum waistband and mesh fabric, a rather new yet extremely popular style for men. The Catch of the Day line comes in Black and White in both a brief and jockstrap. Watch the video advertisement below and see them for yourself.

Aussiebum Catch of the Day Mesh Underwear

Aussiebum have just released their most daring underwear to date with the Catch of the Day Mesh mens underwear. Available in black or white mesh with a choice of waistband colours. Only two styles are available for now being the mesh brief and mesh jockstrap. A very sexy style for men these days with a great deal of appeal for the female audience.

Bonds Backlash Sees Aussiebum Soar

Australian made mens underwear brand AussieBum have seen sales soar almost 40% following the public backlash against competitor Bonds, owned by Pacific Brands which will soon be made offshore. Currently AussieBum are the only mens underwear brand that makes their products in Australia and unless other see the benefits of manufacturing locally they will remain the only one.

Sean Ashby the founder of AussieBum says that the sales of his underwear have skyrocketed since Pacific Brands announced their decision to sack 1,850 Australian workers to allow them to move production facilities overseas.

“Being conservative I can comfortably say sales in Australia have grown by at least 40% compared to trade prior to Bonds announcing they are sacking Australian workers and moving their operations overseas to China.”

“It’s a result boosted by a deliberate marketing campaign to capitalise on the consumer backlash.”

Following the Pacific brands debacle Aussiebum have changed their marketing strategy to hone in on the fact that they are entirely Australian made. “Like any good business I acted immediately to reinforce what our company values were to the Australian consumer,” Sean stated.

“I wanted to show that we too are angry that a major Australian icon like Bonds could just take jobs away and also remove an icon from our shores and deliver jobs and profit to another country.

“To be honest, I never imagined an opportunity like this could ever exist. I also never thought Australia’s biggest underwear brand would be in such a financial state.

“It is a once in a lifetime opportunity and one that I am going to pursue in the same manner I pursued the point of proving to Australian retailers an Australian made brand can compete successfully against foreign brands and the fact that Australians would support it.”