Ginch Gonch: No More Tighty Whities

Ginch Gonch have solemnly sworn their war against the boring tighty whities with the “No More Tighty Whities” campaign. Their latest campaign is seeing average Joe’s sporting tighty whities and discarding them for the more colourful range from Ginch Gonch.

The liberating the Masses videos can be seen below, a more revolutionary style approach to marketing where passers-by can become a part of the campaign and asked to take off their boring undies and put on a pair of Ginch Gonch glamour.

Competitions are afoot with the chance to win a years supply of Ginch Gonch underwear (about 1 new pair per week) just by entering in your email address. If you would like to enter click here.