Enhancing Men’s Underwear
For many years men’s underwear has struggled along as a poor cousin of the women’s market when it comes to quality and stylish designer gear. Fobbed off for years with dull and boring makes and styles that offered little in the way of creativity and originality, we blithely sat back and watched while the girls got all the great designs. Then something happened, and someone, somewhere realised that men, too, needed to be offered quality and style and – what’s more – shape in their underclothes, and look what happened to the market!
Enhancing underwear, that which highlights in no uncertain way what a man has on offer, is a large part of the men’s underwear market these days and we can all be thankful; after all, women have had the push up bra for decades, so it’s about time we got a look in! It’s not just about looks, however, for there is an element of comfort and health involved too; we men have bits that need supporting is we are to be absolutely comfortable, and thankfully manufacturers across the world have used their top brains to come up with some of the best efforts possible.
When it comes to Australia we can boast such superb makers as Andrew Christian who, thanks to a high profile and a forward thinking manner, has changed the face of men’s underwear for ever – see his superb range of Show It briefs – and then there’s Jockey, a famous and well regarded brand that now produces some of the best in men’s enhancing underwear – check out the Classic Y-Front for a modern and stylish take on an old favourite.
It’s not just the brands that are the key to enhancing underwear, it’s understanding what men want, and many of these makers have a clear understanding of why we are now ready to look to the future when it comes to classic designer enhancing underwear.



























































