Brands like Equmen and 2(x)ist have created a movement that will see more men than ever wearing contour and shapewear. This form of underwear has many benefits such as slimming and smoothing those “wobbly bits” and giving every man the ability to wear tighter fitting shirt. These undershirts and form underwear visibly create a more streamlined body, improve your posture and control your temperature. A natural equilibrium in the weight loss world is that when you correct your posture and hold your upper body higher you inadvertently start using those abdominal muscles, bulking them up and burning fat and in some cases the shapewear can appear to have trimmed up to 2 inches of wobbly bellies and waistlines.

The “I Love” collection will include 12 different themes that are either iconic or that we all know and love and will launch a new design each month (at least they’re thinking 12 months in advance). To begin with we’ll see the I Love Boys and I Love Girls designs, depending on which you prefer or if you’re part of this new a hole’s a hole mentality then you may like to own both. The I Love Boys range for boys is a little of the ludicrously tragic camp persuasion whilst the I love Girls design looks a lot like a baseball or major league style, if that’s what the boys that dig chicks like then I suppose that’s what Ginch Gonch will give them.

A new super soft waistband will be part of the new collection which has been re-worked from previous renditions to be more comfortable and “fun”.

As with most of the Ginch Gonch product line, you can say goodbye to those love handles with anti-muffin top designs and underwear that’s made with 4-way stretch cotton (95% cotton, 5% Lycra™) for extra comfort and a perfect fit.

Tokyo will be another line in this new release which will feature anime style designs with renditions of Godzilla scattered across the design and another titled “I Love Bacon” – I can just see the viral marketing for Bacon Lube now! We have been lucky enough to get some very sexy imagery of the first four collections so please have a gander and look forward to the periodic releasing of yet another great line of men’s underwear.

Featuring prints such as Kapow – similar to the old style Batman and Robin comical violence scenes, Comics – an old style series of comic book illustrations, Battleboats – a designers take on the age old Battleships game, World Series, Shooter and Doodle briefs. The later could almost be a pun but do in fact look like a child has had an epileptic fit all over Daddy’s underwear with cool little stick men going about their merry way in a variety of ways. Undertoys underwear takes us back to the days of old when kids used quarters at the local arcade and games were still blatant mash-ups of colourful pixels and three quarter circle men ate fruit, dots and ghosts.

The designs also extend beyond the brief to the elastic waistband, decorated with an old style game score system on some designs and and a standard waistband with a sewn on Undertoys label.

The briefs are made from 90% cotton, 5% spandex and possibly a further 5% magic fairy sprinkles. So if you like the idea of being taken back to your childhood years or reminded of things you had all but forgotten then you simply must get yourself a pair of the new Undertoys underwear. Besides the imaginative prints they don’t claim to have any wonderful new powers or claim to be made from any bold and exciting fabrics like Banana or soy and are simply your basic mens brief, set apart by their creative flair and vivid imagination.

Undertoys BattleBoats Briefs $18.95

Undertoys Comics Briefs $18.95

Undertoys Doodles Brief $18.95

Undertoys Kapow Briefs $18.95

Like everything in Obviously men’s underwear line the Chromatic range features a modal/Lycra soft and light feel as though you were wearing nothing but also feel well contoured, supported and comfortable. Their signature anatomic pouch is of course present and has had great success as it prevents sweating, chafing and can also act as a natural virility enhancement for men as it lifts the testicles away from the body to prevent overheating and increase sperm count. This has been profound for a lot of men around the world, especially those couples trying desperately to conceive and the reason why the pull-up and push style is becoming so popular.

I have always loved this brand of underwear because of the soft feel of the fabrics and the accentuating pouch in the front and own both briefs and trunks. Whilst not that big on briefs I have found with Obviously for men they don’t feel as though they are cutting into my crotch and don’t leave any of those unsightly red marks at the end of the day. The newest collections are certainly a nice addition as I prefer to have some colourful underwear and tend to sway from the traditional tight and whites.

Obviously Chromatic Low Rise Jockstrap MGE112 $23.95

Obviously Chromatic Low Rise Thong MFE022 $23.95

Obviously Chromatic Low Rise Bikini Brief MEE112 $24.95

Obviously Chromatic Low Rise Brief MDE022 $24.95

For something that so amazingly “fills out” the front of your pants they are also surprisingly comfortable. I don’t ordinarily wear briefs either for in the past I have always found that elastic in the crotch to be uncomfortable. This is not the case with Andrew Christian’s line of underwear and makes for a very comfortable “all day” wearing brief.

The enlarged packaged is achieved by a removable padded cup in the front, which does not restrict movement and very comfortably envelopes your genitals for a snug fit.

A word of warning though, you will surely continually be tempted to grope yourself throughout the day and keep looking down in awe at the weapon of mass destruction in your pants.

Andrew Christian Shock Jock Brief 9164 $39.95

So ask yourself, has your bum got what it takes?

The top bottoms win $300 worth of American Apparel swag and the chance to be the next butt model and for those that are a little camera shy they also have a very unique scoring feature. During this time they will also be running their annual mens underwear sale of 30% off online purchases. This is a perfect time to stock up on your underwear to show off your bottom and win the contest. Below is the link to enter or score and the top 10 bottoms so far.

If you need some new underwear to compete then I might take a moment to suggest a few brands that would greatly help such as Andrew Christian, Male Power, 2(x)ist and Obviously.

Competiton Link

Some of the Top Bottoms

“I started out modelling so this is the pinnacle,” Lutz says of the Spring 2010 campaign. “What more can you do than be on a billboard for something that you grew up thinking was super sexy and classy? It’s really prestigious and I love it” Lutz said.

The launch of this line begins on March 1 2010 and will be completed by the addition of “True Blood” star Mehcad Brooks, Spanish tennis player Fernando Verdasco and Japanese athlete Hidetoshi Nakata.

The advertising campaign will also be accompanied by behind the scenes footage and 3D advertising. So if you’re keen to get up and close to Kellans crotch then pull out those 3D glasses.

Lutz is not the first Twilight superstar to be seen in his underwear. Robert Pattinson pre-Twilight was also seen to be strutting his stuff in his underwear. Modelling began as career for both these gorgeous actors before they graced the silver screen, so who knows maybe the future holds a cast and crew underwear shoot.

Mundo Unico Best Sellers

Unico Tanga T Thong Unico Tanga T Thong is a excellent quality sexy thong from Unico.

Unico Classic Suspensor Brief A very unique design which has made Cocksox a leader in the barely there underwear market, they are super sexy and sleek.

Unico Explosion Boxer Brief Unico Explosion Boxer Brief is perfect addition to your undy draw. Unique sexy sleek undies.

About Mundo Unico

Not only do they look good but they are practical in the sense that they are also anatomically correct which has been one of their main focuses. This means that your genitals are positioned correctly and kept away from the body so as to lower the overall temperature of the testicles. This is a great feature for those having trouble conceiving or would just like to ensure that they are well equipped for the future.

Medical technicalities aside the suspensory feature is also an ego boost by also making your jewels seem “fuller” and larger, something most men wouldn’t sneeze at.

Using only 233 gram cotton minimum weight makes their collection of the softest and finest quality. Tehnicality really won’t mean a great deal until you have actually tried them on for yourself. Mundo Unico’s collections include boxers, boxer-briefs, briefs, socks, long johns, t-shirts, loungewear, jock-straps, and g-strings/thongs.

Keeping in mind this is brand were originally targeted to their homeland so ensure that when you do purchase check the waistline measurements as latino bodies have been known to have smaller waists than us Europeans so it may be necessary to order a size larger than usual.

Just remember when purchasing to enter your unique coupon code unico20 to take advantage of the special offer.

To view the extensive range for Unico mens underwear please click here.

Put down those natural bulge enhancing pills, move over painful stretching devices and hello to the Ron Jeremy of bulge enhancing underwear. Before the years end Andrew Christian has one more trick up his sleeve to add to add to his already popular line of mens enhancement underwear – the Shock Jock brief and boxer.

Adding to the already successful 1.5 inch bulge enhancer the Show-It line, the new Shock Jock will add up to 2 inches to your bulge by using a removable pad that can be washed separately.

The Shock Jock is made from 90% soft cotton, 10% spandex and features an extra wide silver elastic band, which is a first for Andrew Christian underwear. The Shock Jock features contoured trim along the leg openings of the boxer which gives it the “retro” look and feel and also draws attention to your package, not that with a bulge like this everyone wouldn’t be looking anyways. The underwear will be available in briefs, boxers and swimwear and will also have a large range of colours.

Andrew Christian Shock Jock Brief 9164 $39.95

If you would like to see Andrew Christian personally give you a tour of the new Shock Jock, please click here.