New Calvin Klein Black & White Range

When browsing the mens underwear section of any department store you will be hard pressed to see a pair of mens trunks, briefs or boxers without a logo embossed elastic waistband with a brands name emblazoned for all to see. Calvin Klein whom are synonymous with mens underwear and the first brand to come to mind were the pioneers of this ubiquitous strategy which launched their mens underwear label back in 1982.

For Autumn 2009 Calvin Klein are upping it’s luxurious credentials with Calvin Klein Black for women and Calvin Klein Black and White for men.

It makes sense for Calvin Klein Underwear to release a new collection that stands our from mainstream underwear, especially with the UK market now inundated with international lingerie retailers and fashion multiples increasing their lingerie and underwear offerings.

The new Black and White range for men is split into two categories. Black is solely focussed on fit and comfort whilst White combines luxury designs with soft fabrics and both retaining a premium feel.

Fine microfibres allow for breathability and air circulation within ther Black range and a woven black jacquard waistband (with embossed logo of course) adds an extra element of luxury. This same style waistband is also used on the White range but the primary focus here is on high quality cotton blends for super soft mens underwear.

To compliment the ranges, Calvin Klein Underwear will launch separate gift boxes for its customers in time for Christmas