Obviously for Men - Low Rise Collection

Here’s a first look at the upcoming range from Obviously for Men. This video features the latest in the collection of trunks, briefs, thongs and jockstraps. The Obviously mens underwear range now also feature a new, wider and sexier waistband. If you have not yet heard of Obviously, they are known for implementing an anatomically correct pouch that allows your stuff to hang freely, as it would naturally, while still being supportive.

C-IN2 Commercial Part 1

The first installment of the C-IN2 Advertising campaign. It’s quite obscure but entertaining nonethless, utilising real prison inmates. Must be illegal to be that hot! CEO of C-IN2 is former co-creator of 2(x)ist so you know this brand is just going to be another forerunner in mens underwear design.

Mr 2(x)ist Part 1

The photo shoot for 2(x)ist mens underwear line. Take a look behind the scenes at the boys who make 2(x)ist what it is today…pure sexiness! Dominic was selected to be the face of 2(x)ist in New York, you may have seen his suggestive and provocative posters on bus stops and billboards - a definite car accident waiting to happen.

First 2(x)ist Catwalk Extravaganza

The first ever 2(x)ist fashion show got underway in Los Angeles at the Mercedes Benz Fashion Show. Showcasing all their latest collection including the new line made from a soy based fabric. The mens underwear innovators just became a lot more innovative.

2(x)ist TV Commercial

The 2003 advertisement of the very stylish 2(x)ist mens underwear line first featured on MTV. It is the first and thus far the last TV advertising done by 2(x)ist. Nonetheless and as can only be expected from 2(x)ist, the commercial for mens underwear is both gorgeous and classy, offering a symposium of style, glamour and general brass sexiness to what was once considered a practical garment.

2(x)ist Fashion Show Fall/Winter 2007/2008

Watch these gorgeous men strut their stuff on the catwalk for the 2(x)ist Fashion Show in Los Angeles. 2(x)ist has become synonymous with metrosexual style and flare but also recognised as one of the most innovative mens underwear companies in the world. With high class and high style practical garments it’s easy to see why 2(x)ist are the forerunners for mens underwear.