Waxed chests can be desirable but optional, what isn’t optional is owning a pair of great, high quality and well designed underwear. This is why Australian men’s underwear brand 2wink are especially asking the guys in the US to literally rip their competition to shreds in a marketing move to assert themselves into the American market. Beginning on the 15th of March and running for two weeks the “Cut Up Your Underwear” promotion requires you to submit video or pictures of you cutting up your underwear – literally obliterating an old pair of brand name underwear and in exchange you’ll receive a free pair of 2wink underwear. You can be wearing your underwear and do a slow reveal of that gorgeous behind as you rip them right off, this’ll be sure fire winning entry – who doesn’t like a good tease every now and again!

Founded in 2005 and now sending out 80,000 pairs of underwear all over the world annually with super fast and inexpensive shipping. Renowned for their Loaded Gen2 briefs and boxer briefs that came with a secretive condom pouch sewn right into the underwear – a good way to ensure you’re well prepared for a night out. 2wink are one of those quality brands without the large brand name price tag, allowing more men to wear reasonable priced designer underwear without breaking the bank.

All brand labels are eligible. Limit is 1,000 pairs of underwear. Entries must be sent via video or jpeg format by e-mail to events@2wink.com.au, and agree to 2wink Pty. Ltd. using for marketing purposes. Entries must include preferred underwear size, mailing address and contact details for participant.

For more information on the campaign, or to purchase 2wink underwear, visit www.2wink.com.au.

Brands like Equmen and 2(x)ist have created a movement that will see more men than ever wearing contour and shapewear. This form of underwear has many benefits such as slimming and smoothing those “wobbly bits” and giving every man the ability to wear tighter fitting shirt. These undershirts and form underwear visibly create a more streamlined body, improve your posture and control your temperature. A natural equilibrium in the weight loss world is that when you correct your posture and hold your upper body higher you inadvertently start using those abdominal muscles, bulking them up and burning fat and in some cases the shapewear can appear to have trimmed up to 2 inches of wobbly bellies and waistlines.

Highly popular Bboy Underwear is the cause of the attention, and showing off the chick designs during the show has caught the major brand some much-needed attention from women as well as men looking at the great styles that are available. Being asked to help design the costumes for the tour, which is circling Europe as well as major American cities, was one of the best experiences that William Baker has had this year.

While commonly associated with artists such as Kylie Minogue, his work on the costumes for “The Circus” has helped to make Bboy Underwear a household name, and gain some great much appreciated publicity for the company and the various styles that the design house has been creating. With the growing attention, it is likely that men will be searching for the underwear and the designs that are going to be expected will be some amazingly hot creations that men all around the world are going to love. Keep watching for the best to come, and be sure to check out the current collection as well.

The 2(x)ist FORM Shapewear are now for sale. Click the below images to buy!

The liberating the Masses videos can be seen below, a more revolutionary style approach to marketing where passers-by can become a part of the campaign and asked to take off their boring undies and put on a pair of Ginch Gonch glamour.

Competitions are afoot with the chance to win a years supply of Ginch Gonch underwear (about 1 new pair per week) just by entering in your email address. If you would like to enter click here.

Ginch Gonch Underwear Styles Available

Ginch Gonch Crotch Rocket Briefs $34.95

Ginch Gonch Pink Star F*!#ER Regular Brief $49.95

Ginch Gonch Basics Regular Brief Navy $34.95

Ginch Gonch Firetrucks Sports Brief $49.95

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Mens G-Strings & Thongs You Might Like

Obviously Low Rise Thong $23.95

Magic Silk Silk G-String $29.95

HisWear Tattoo Thong $25.95

Male Power Mesh Thong $24.95

Sheer or mesh men’s underwear is available from a variety of sources and can usually be found very easily. Your local stores as well as a number of online retailers have begun selling these undergarments for men as the popularity has gone through the roof.

The recent innovations in fabric have allowed for more styles of men’s underwear to be created that are both comfortable and sexy. The fabrics that are used can be smooth and sexy or just plain see through. These undergarments are designed with men in mind as they are considerably more comfortable today than in the past.

The explosion of Internet sites that are devoted to sheer men’s underwear has made it possible for you to find whatever style you are looking for in a wide variety of fabrics. There is also a good deal of help on these sites so that you can be sure to find the right size for your sheer men’s underwear. Reading other users opinions on the quality of the brands that are available for sheer men’s underwear is a great way to find out what others think of the undergarments you are considering.

If you haven’t given sheer or mesh men’s underwear a try because you were afraid that they were uncomfortable, now is a good time to jump in and give them a try. The styles and fabrics have made these a sexy and comfortable choice for men of all ages.

Male Power Mesh Thong 433-056 $24.95

Male Power Mesh Jock Strap 389-056 $24.95

Male Power Mesh Bikini Brief 474-056 $29.95

Male Power Mesh Branded Jock 389-055 $24.95