Ginch Gonch, the gorgeous Canadian mens underwear label that brought us the Boys & Toys collection with grungy motor sports iconographic prints and the Load’n and Dump’n range featuring prints of those toy trucks you played with as a kid, have done it again with their new “I Love” collection.
The “I Love” collection will include 12 different themes that are either iconic or that we all know and love and will launch a new design each month (at least they’re thinking 12 months in advance). To begin with we’ll see the I Love Boys and I Love Girls designs, depending on which you prefer or if you’re part of this new a hole’s a hole mentality then you may like to own both. The I Love Boys range for boys is a little of the ludicrously tragic camp persuasion whilst the I love Girls design looks a lot like a baseball or major league style, if that’s what the boys that dig chicks like then I suppose that’s what Ginch Gonch will give them.
A new super soft waistband will be part of the new collection which has been re-worked from previous renditions to be more comfortable and “fun”.
As with most of the Ginch Gonch product line, you can say goodbye to those love handles with anti-muffin top designs and underwear that’s made with 4-way stretch cotton (95% cotton, 5% Lycra™) for extra comfort and a perfect fit.
Tokyo will be another line in this new release which will feature anime style designs with renditions of Godzilla scattered across the design and another titled “I Love Bacon” – I can just see the viral marketing for Bacon Lube now! We have been lucky enough to get some very sexy imagery of the first four collections so please have a gander and look forward to the periodic releasing of yet another great line of men’s underwear.