Last night in Manhattan, the city that never sleeps Bjorn Borg held the launch for his latest mens underwear line along with the Firefighters of NY to raise money for the Widow’s and Children’s Fund.
New York’s finest were scantily clad to help promote the new collection, nothing new for the boys of the 2010 City of the Brave pin-up calendar.
The event was a large success, even Peter Eliot store owner Eliot Rabin dropped his dacks to show off his own pair of Bjorn Borgs.
If you would like to purchase any of the fantastic mens underwear please click here.
