Creating innovative, elegant and high quality products – The foundation that HOM has based their business on. They have targeted the active man to see him succeed seductively both in his private life as well as in his professional life.
HOM Best Sellers
|FREDY String||HO1 Mini Brief||Nature Midi Brief|
|This string has high cut legs and narrow sides that continue round and down into the string at the centre back.||Classic shape and horizontal fly, one of the most comfortable briefs ever! Luxury underwear from the best available.||A deep sided brief with slight shaping to the leg, made from 100% cotton and available in black or white.|
This is an underwear company that wants to force respect as a leader and set trends for the upcoming fashions. From their inception on March 21, 1968, in France, they vowed to overturn the market with their men’s underwear briefs promoting a soft comfortable pouch where there once was none. They improved upon this design in 1970 by developing their flesh colored mini-brief with the inner pouch lined in cotton.
Six years later, in 1976 they introduced their Homix line, the briefs with no elastic waistband. Mixing cotton polyamid and lycra, their Homix line was extremely comfortable and invisible under light colored pants, exclusive to their brand. The inner brief was introduced in 1984. Still under patent pending, the inner brief offers boxers with full support. Later in 1995 they launched the first line of briefs specially designed for all sporting activities.
In 1997 came their landmark product proclaiming “Total Comfort!” with their HOI line. The HOI line offers a horizontal fly, that boasts comfort for both right and left hand users, that also promotes better hygiene. HOM blasted their Vintage line in 2006, with matching loungewear and men’s underwear, heavily inspired by the brands that brought them early success, including the kangaroo pouch brief styles. They are currently focusing on young, fashionable areas where novelty and certain lifestyles are key.