All the way back in 1915 a young American, George Alan Bond began a company in Sydney to import a range of women’s hosiery and gloves. Years later he began manufacturing hosiery in a small factory in redfern and the following year he purchased a factory in Camperdown and began to manufacture underwear.
Bonds Best Sellers
|Guy Front Trunk||Chesty Singlet||C/L Hipster Brief|
|Hipsters Guy Front Trunk. Classic cute hipsters from bonds, they are HOT! They come in white or black.||Chesty Singlets are the famous Aussie icon, made from 100% cotton they are great to wear everyday. Available in black or white.||C/L Hipster Brief, made from cotton with a double material supportive front pouch. They are available in black or white.|
Mens Cotton atheltic singlets were one of Bond’s original products, the trademark being registered in 1920. By 1923 George Bond was growing the cotton and spinning, dyeing and weaving the fabric to make Bonds underwear. In 1928 George Bond supplied Charles Kingsford-Smith and Charles Ulm with Bonds athletic singlets and woollen underwear for their first historic flight across the Pacific and incorporated their letter of thanks in his advertisements.
In 1938 Bonds requested it’s advertising agency to develop a campaign for men’s athletic singlets and the creative directors came up with the idea of Chesty Bond, looesley based on the Popeye character. Chesty’s image has changed with the years and if anything he now looks younger than he did in 1938. In 1992 he appeared in a series of animated commercials dancing with Paul Mercurio the star of Australian “Strictly Ballroom”.
As the cartoon character evolved over the years so did the mens underwear, moving into an era where underwear is not just a practical garment but also a fashionable item. It has also seen the era of Metrosexual males and the increasing demand for men’s g-strings and thongs, an item traditionally much reserved for women.