Founded by the legendary tennis player, Bjorn Borg, the men’s underwear company bearing the same name continues to grow at a slow but steady pace. Recent efforts have been made to increase their distribution among their international presence, focusing on Canada, “a new and exciting market for us”, according to Nils Vinberg, company President.
Bjorn Borg Best Sellers
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| Stretch Short Shorts Psycadelic True Red | Woven PJ Sleepwear Pants | Stretch Short Shorts Piquet Black |
| Stretch Short Shorts, made from 95% Cotton, 5% Lycra. They have a psycadelic red colour pattern. | These sleepwear pants are a great item for lounging around the house, they are black with a red waistband. | Stretch Short Shorts made from 95% Cotton, 5% Lycra. Piquet colour black with coloured waistband |
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About Bjorn Borg
Bjorn Borg was an extremely successful tennis player, playing from the tender age of 6, and later winning five consecutive Wimbledon’s, over a tennis career spanning 19 years – something he had only dreamed of since he was 15 years old, on the Swedish Davis Cup Team. He is most famous for his Wimbledon wins.
The Bjorn Borg Company is a Swedish based underwear company that strives to make the highest quality underwear possible. It has a distinctive European feel unlike any other. Promoting his new underwear line, “Love for All”, his company has launched a new advertising campaign that spans an interactive website application with corresponding graphics, designed to help you and yours find love, decide if your relationship is worthy and then some, boasting a 100% success rate. The application and campaign even features two male priests getting married.
The Bjorn Borg designs are bold, just as his advertising. He wishes to be known as aggressive and unique, with high quality, cutting edge products, influenced by sporting heritage and innovative design. He also strives to be known as an open and accessible company that is easy to approach. In addition to his men’s underwear line, his company also carries footwear, clothing, bags, eyewear and fragrances, sold in ten different markets.
