Responsible for the invention of the “athletic supporter” in 1874, for the bicycle jockeys riding along the bouncy cobblestone streets in Boston, the Bike Athletic Company’s “athletic supporter” quickly became known as the ‘jockstrap’, and shortly thereafter became their cornerstone product line.
BIKE Best Sellers
|Original Jockstrap Black||Original Jockstrap Blue||Swimmer Jogger Supporter|
|Purpose supporter, 5.75 cm non-roll Waist band and 1.9 cm supporter strap. Black||All purpose supporter, 5.75cm non-roll Waist band, comfortable knit pouch provides the ultimate support.||Swimmer/Jogger Supporter is designed for the ultimate in support in all activities. Sleek design for swimming and jogging.|
Statistics indicate that approximately 90% of sports coaches and PE teachers are familiar with, regularly use and recommend the Bike Athletic brand jockstrap, as their name is synonymous with ‘protection’. The Bike Athletic brand offers something that traditional briefs and boxers do not. Many sports team coach’s and PE teachers require their students to wear jockstraps, and some require or strongly recommend specifically the Bike Athletic brand.
As boys grow and mature into men and begin participating in sports and other physical activities the need for protective gear increases, as does their awareness of the Bike Athletic brand. It is estimated that most young men will have seen, worn or otherwise become familiar with a jockstrap by the time they are in the ninth grade or thirteen years of age. Bike holds a 58% level of product awareness among all men surveyed, which is twice that of their biggest competitors. This market recognition is something that all companies strive for but few ever achieve with such success. Bike Athletic has earned and maintained this status because of their well-known quality, long-lasting, comfortable and dependable products. Many companies spend millions of dollars trying to achieve such recognition, by way of creative marketing genius and stylish and functional design construction.